Halden House: modular sofas without the spreadsheet
Halden House replaced static modular sofa spec sheets with a real-time 3D configurator that lets shoppers build, price and visualise their own layout — doubling engagement and lifting AOV.
Headline impact
2× time on PDP
Premium furniture
United Kingdom
3D Modular Configurator, AR Viewer
Shopify Plus
9 weeks
2×
Time on PDP
+24%
Conversion rate
+18%
Average order value
9 wks
Time to launch
The challenge
Halden House's modular ranges were sold via a PDF spec sheet and a 'request a quote' form. Shoppers had to interpret 2D diagrams, look up upholstery swatches separately, and email the showroom for pricing — a process that lost intent at every step.
The solution
VisionThree shipped a real-time 3D modular configurator with live pricing and a one-tap AR view, embedded directly on the Halden House PDP and wired into Shopify Plus.
- Live modular layout engine with snap-together modules
- Photoreal upholstery library shared across ranges
- One-tap AR with no app install
- Saved configurations attached to the Shopify customer account
"It turned our modular ranges from a quote-form product into an add-to-cart product. The lift was immediate."
The results
Time on PDP doubled, conversion lifted 24% and average order value grew 18% as shoppers added accessories and upgraded fabrics with confidence. The configurator has become the standard surface for every new modular range Halden House launches.
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