Faster sales and simplified complexity
Lumen & Oak launched with VisionThree to simplify buying for their modular range, improving conversion rates and delivering dynamic pricing accuracy across regions.
Bring the showroom online, OEMs, dealers and accessory brands use VisionThree to let buyers explore trims, packages, colors and accessories in manufacturer-grade 3D, on any device.
Trusted by leading brands worldwide


What it does
Bring the showroom online, OEMs, dealers and accessory brands use VisionThree to let buyers explore trims, packages, colors and accessories in manufacturer-grade 3D, on any device.
Capabilities
A purpose-built toolkit for visual commerce, not a generic 3D viewer with a checkout bolted on.
Calibrated PBR rendering of paints, wheels, interiors and trims, indistinguishable from studio.
Full model-year configuration with valid-only trim, package and option combinations.
Market-specific rules, regulatory options and dealer override workflows handled in one engine.
MSRP, dealer pricing, finance and lease offers updated in real time per market and program.
Place a roof rack, mudflaps or alloy wheels onto the buyer's actual vehicle from any phone.
Approval workflows, brand QA and SLAs trusted by global automotive programs.
How it works
A guided rollout, your team brings the catalog, ours brings the pixels.
Vehicle CAD, option codes, price books and dealer hierarchies integrated into one model.
Trims, packages, market constraints and dealer overrides configured visually.
Embed in OEM, dealer or marketplace storefronts, plus tablet sales tools.
Configurations become qualified leads, signed orders and dealer pipeline.
Integrations
Connect to your commerce platform, CRM, CPQ and ERP. We meet your data where it lives, no rip-and-replace required.
See all integrations
SAPCase studies
Lumen & Oak launched with VisionThree to simplify buying for their modular range, improving conversion rates and delivering dynamic pricing accuracy across regions.
Where it shines
OEM-grade trim, color and option visualization for any vehicle range.
Sell add-ons in context with AR preview on the buyer's actual car.
Equip showroom and digital teams with a unified 3D selling tool.
Everything you need to know to get started. Still curious? We're a quick conversation away.
Talk to our teamAvg. reply < 2h
Real humans, no bots
How accurate is the rendering vs studio photography?
We use PBR materials, calibrated lighting and OEM CAD so renders match brand studio shots within a few percent.
Can we run per-market rules and pricing?
Yes, market, dealer, finance and lease rules are all handled in our rules engine and price book.
Does it integrate with our CRM and DMS?
Yes. We integrate with major CRMs and dealer management systems, including Salesforce and Microsoft Dynamics.
How long to launch?
OEM-grade automotive configurators typically launch in 12-16 weeks; dealer and accessory rollouts in 6-8 weeks.
Book a demo and we'll show you a branded prototype on one of your current vehicle programs.