The 2026 3D Commerce & Configurator Benchmark Report
Conversion, AOV, engagement and return-rate data from over 240 VisionThree customers and 1.2 billion configurator sessions, across furniture, kitchens, outdoor, automotive and B2B.
What's inside
Six sections of data and analysis
Benchmarked, categorised and annotated by our research team and customer advisory board.
Conversion benchmarks
PDP conversion rates by category, traffic source and 3D experience type.
AOV and basket size
How configuration depth, up-sell and bundle UX move basket value.
Engagement & dwell
Time on PDP, interaction depth and configuration completion rates.
Return rates
Return-rate impact of AR, photoreal rendering and accurate dimensions.
Trade & B2B
Quote velocity, win rate and deal size for B2B configurator buyers.
Mobile performance
Load, render and interaction performance on iOS, Android and low-end devices.
Methodology
Built on real production data
- 1.2 billion configurator sessions across VisionThree customers in 2025
- 240+ brands across furniture, kitchens, outdoor, automotive and B2B
- All metrics measured against pre-VisionThree baselines or A/B controls
- Independently reviewed by our customer advisory board
Get the full report
Book a 30-minute session and we'll walk you through the benchmarks that matter most for your category.
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