Ideas for the next era of visual commerce
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How Helios Living deployed AI guided selling and lifted conversion 32%
A look at the AI configurator rollout that delivered a 32% lift in online conversion and cut sample requests in half.
Marcus RiveraLaunching your first 3D configurator: a 90-day playbook
From product data audits to embedded launch — the operational checklist our customer success team uses on every rollout.
Priya ShahInside the AR-first showroom: lessons from automotive direct-to-consumer
How heritage car brands are using AR to replicate the dealership moment in every living room.
Sarah ChenAtlas Home: 50,000 SKUs managed by an AI catalog agent, zero developers
The AI-driven modular configurator architecture that let Atlas Home's merchandising team manage their entire catalog visually.
Marcus RiveraConfigurator UX: six patterns that quietly double conversion
From sticky pricing to live AR handoff — the design decisions we see in every high-converting 3D experience.
Priya ShahWhy luxury jewelry brands are betting on photoreal 3D over photography
Photography studios can't keep up with seasonal drops — 3D rendering is closing the gap with cinematic results.
Sarah ChenNordik: building Europe's largest modular furniture configurator
How a Scandinavian retailer used VisionThree to launch a market-defining buying experience in 14 weeks.
Marcus RiveraAR shopping in 2026: device adoption, friction points and what's next
A field study of 1,200 shoppers using AR to preview furniture, fashion and home goods in their own spaces.
Priya ShahFrom CAD to commerce: preparing 3D assets that perform on the web
A technical-but-friendly guide to topology, textures and LODs that load fast and render beautifully on mobile.
Marcus RiveraShed & Co: turning configurators into the #1 lead source
How a UK outdoor brand replaced its quote form with a live configurator and tripled qualified leads.
Sarah ChenBathroom planners: the new battleground for home improvement retailers
Why every major DIY retailer is investing in 3D room planning — and what separates the leaders from the rest.
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