Faster sales and simplified complexity
Lumen & Oak launched with VisionThree to simplify buying for their modular range, improving conversion rates and delivering dynamic pricing accuracy across regions.
Configure, price and quote complex products without spreadsheets or back-and-forth emails. VisionThree's CPQ engine pairs a visual 3D configurator with real-time pricing and quote-to-order automation for direct, dealer and B2B sales.
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What it does
Configure, price and quote complex products without spreadsheets or back-and-forth emails. VisionThree's CPQ engine pairs a visual 3D configurator with real-time pricing and quote-to-order automation for direct, dealer and B2B sales.
Capabilities
A purpose-built toolkit for visual commerce, not a generic 3D viewer with a checkout bolted on.
Every option, discount and surcharge calculates instantly as buyers or reps configure.
A rules engine walks reps and buyers through only valid, sellable combinations.
Turn a finished configuration into a branded, itemized quote or proposal in one click.
Give distributors their own branded configurator with tiered, contract-specific pricing.
Route non-standard discounts or custom builds to the right approver automatically.
Push approved quotes straight into Salesforce, SAP, Dynamics or NetSuite as orders.
How it works
A guided rollout, your team brings the catalog, ours brings the pixels.
We translate your price books, option rules and discount logic into the CPQ engine.
Integrate ERP, CRM and payment systems for a true quote-to-cash flow.
Launch for direct sales, dealers and self-serve buyers with role-based views.
Use quote and win-rate data to refine pricing, bundles and approval thresholds.
Integrations
Connect to your commerce platform, CRM, CPQ and ERP. We meet your data where it lives, no rip-and-replace required.
See all integrations
SAPCase studies
Lumen & Oak launched with VisionThree to simplify buying for their modular range, improving conversion rates and delivering dynamic pricing accuracy across regions.
Where it shines
Multi-option machinery quoted accurately by reps in the field, with margin guardrails built in.
Dealers configure and quote custom orders directly, cutting quote turnaround from days to minutes.
Fleet buyers configure multi-unit orders with volume pricing and get an accurate quote instantly.
Everything you need to know to get started. Still curious? We're a quick conversation away.
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How is this different from a generic CPQ tool?
VisionThree pairs CPQ logic with true photoreal 3D visualization, so buyers see exactly what they're quoting, not just line items.
Can it handle dealer-specific pricing?
Yes. Role-based access lets each dealer or channel partner see their own contract pricing, margins and approval rules.
Does it integrate with our ERP?
We support two-way sync with SAP, NetSuite, Dynamics, Salesforce and most major ERP and CRM platforms.
Can quotes convert straight to orders?
Yes, approved quotes push directly into your ERP as orders, eliminating manual re-entry and errors.
Who typically uses this, sales reps or buyers?
Both. Reps get a guided quoting tool for complex deals, while buyers can self-serve simpler configurations online.
How long does implementation take?
Typical CPQ rollouts take 8-12 weeks depending on catalog complexity and the number of integrations.
Book a 30-minute demo and we'll show you CPQ running on your own price book and product rules.