Fjordhaus Cabins: garden cabins sold in real 3d
Fjordhaus Cabins replaced PDF spec sheets and email quotes with a guided 3D configurator that prices every cladding, window and electrical option live, and exports installer-ready specs to production.
Headline impact
+52% qualified leads
Garden buildings
Scandinavia & UK
3D Modular Configurator, AR Viewer, AI 3D Sales Agent
HubSpot, Custom API
14 weeks
+52%
Qualified leads
3.1×
Quote-to-order rate
−68%
Sales cycle length
14 wks
Time to launch
The challenge
Fjordhaus's garden cabins are highly configurable — frame size, cladding, glazing, insulation packages, electrical specs and interior finishes. Their old flow involved a PDF brochure, an email enquiry, and a back-and-forth with sales that took weeks per deal.
Buyers struggled to visualise the final building in their garden, which led to long sales cycles and a high volume of unqualified enquiries.
The solution
VisionThree built a guided 3D cabin configurator that walks buyers through frame, exterior, glazing and interior decisions step by step, with live pricing at every stage.
An AR view drops the configured cabin into the buyer's garden at true scale. When the buyer requests a quote, the configuration is pushed to HubSpot and to Fjordhaus's production system as an installer-ready spec.
- Step-by-step guided configuration with live total pricing
- True-scale AR placement in the buyer's own garden
- AI sales agent answers product questions inside the configurator
- Configurations flow into HubSpot and production as a clean spec
"We used to spend two weeks emailing PDFs before we'd even agreed on a spec. Now buyers arrive with the cabin already designed — we just confirm the install date."
The results
Qualified leads grew 52% in the first six months because buyers arrived in the sales conversation already pre-configured and pre-priced.
Quote-to-order rate tripled and average sales cycle dropped by more than two-thirds, freeing the sales team to focus on higher-value installs and bespoke commissions.
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