Cassia Tile Studio: tile visualization that sells
Cassia Tile Studio replaced flat swatch grids with a photoreal tile visualizer that renders any tile, layout and grout combination in the buyer's own room, with one-tap AR.
Headline impact
3.5× engagement
Home & bath retail
Europe
3D Product Configurator, 3D Room Planner, AR Viewer
Shopify Plus, Klaviyo
8 weeks
3.5×
Engagement vs. swatch grid
+27%
Conversion rate
−36%
Returns on full orders
8 wks
Time to launch
The challenge
Tiles are notoriously hard to buy online — colour, scale, layout and grout choice all change the final look. Cassia's swatch grid couldn't communicate any of that, so shoppers defaulted to ordering samples or visiting a showroom.
The solution
VisionThree built a photoreal tile visualizer that renders any tile across any wall or floor layout, with adjustable grout colour and width. Shoppers can preview the combination in a curated room or in their own space via AR.
- Photoreal PBR tile materials with adjustable grout
- Layout presets (stack, brick, herringbone, basket)
- AR preview in the buyer's own room
- Direct-to-cart with auto-calculated quantity
"Tiles are an emotional purchase — people need to see them. The visualizer does in ten seconds what a sample order used to do in two weeks."
The results
Engagement on tile PDPs grew 3.5× versus the old swatch grid. Conversion lifted 27% and returns on full orders dropped 36% because shoppers were buying tiles they had already seen in context.
Want results like Cassia Tile Studio?
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