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VisionThree
3D Product Configurator · Building Materials

Building Materials

Help specifiers and homeowners preview finishes, textures and assemblies before they order. Accurate PBR materials, real samples and live pricing in one place.

+45%
Conversion lift
−35%
Returns
Real-time
Photoreal 3D

Trusted by leading brands worldwide

B&QIKEAWalmartRimowaAndrew MartB&QIKEAWalmartRimowaAndrew Mart
+45%
Higher conversion on configurable products
−60%
Fewer returns from sizing & fit issues
3.5×
Longer time on configurable product pages
98%
Render fidelity vs. studio photography

What it does

Every detail, rendered in real time

Help specifiers and homeowners preview finishes, textures and assemblies before they order. Accurate PBR materials, real samples and live pricing in one place.

  • Real-time photoreal rendering of every configuration
  • Live pricing that updates as buyers customize
  • Smart rules so only valid, manufacturable options are shown
  • Mobile-first, no plugins, no downloads, no app required
  • Save, share and resume sessions across devices
  • Embed in your storefront, app or sales tool

Capabilities

Built for products people obsess over

A purpose-built toolkit for visual commerce, not a generic 3D viewer with a checkout bolted on.

01

Materials & finishes

PBR materials and finishes tuned for building materials.

02

Modular options

Assemble valid combinations from your real product catalog.

03

Rules engine

Lock down constraints so buyers only build what you sell.

04

Live pricing

Every option, finish and add-on priced in real time.

05

AR preview

Drop the configured product into the buyer's space with one tap.

06

Enterprise-ready

SSO, audit logs and SLA-backed uptime for global rollouts.

How it works

From data to launch in four steps

A guided rollout, your team brings the catalog, ours brings the pixels.

01

Bring your data

We ingest your catalog, CAD and pricing.

02

Define options

Visual editor for variants, finishes and rules.

03

Embed

Drop the configurator into your storefront with one snippet.

04

Convert

Track every session and iterate with built-in analytics.

Integrations

Plays nicely with your stack

Connect to your commerce platform, CRM, CPQ and ERP. We meet your data where it lives, no rip-and-replace required.

See all integrations
Shopify Plus logoShopify Plus
Salesforce logoSalesforce
SAP logoSAP
WooCommerce logoWooCommerce
BigCommerce logoBigCommerce
HubSpot logoHubSpot

Case studies

Real results from brands redefining visual commerce

Boost conversions

Faster sales and simplified complexity

Lumen & Oak launched with VisionThree to simplify buying for their modular range, improving conversion rates and delivering dynamic pricing accuracy across regions.

+38%
conversion uplift
Get the details

Where it shines

Where teams put this to work

Explore industries
01

Direct-to-consumer

Convert traffic with a self-serve building materials configuration flow.

02

Sales & dealer tools

Equip reps and dealers with a unified building materials configuration interface.

03

B2B & specifiers

Quote-ready configuration for trade, project and contract buyers.

FAQ

Questions,
answered.

Everything you need to know to get started. Still curious? We're a quick conversation away.

Talk to our team
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Real humans, no bots

How accurate is the 3D vs the real product?

+

We use PBR materials, calibrated lighting and your real CAD geometry, renders typically match studio photography within a few percent.

Can we use our existing catalog?

+

Yes. VisionThree connects to your PIM and price book so the configurator always reflects what's actually for sale.

Does it work on mobile?

+

Every experience is built mobile-first with a streaming GPU renderer optimized for low-power devices.

How fast can we launch?

+

Most customers launch a first building materials configurator in 4-6 weeks.

See your building materials products live in 3D

Book a 30-minute demo and we'll show you a branded prototype built on your real catalog.