VisionThree's 3D Product Configurator turns complex SKUs into a real-time visual experience. Shoppers explore options, preview their choices instantly, and buy with total confidence, directly from your storefront.
Trusted by leading brands worldwide
What it does
Most products have hundreds (sometimes millions) of valid configurations. Static photos can't show them all. VisionThree's configurator generates each one on demand, in studio-grade quality, on any device.
Capabilities
A purpose-built toolkit for visual commerce, not a generic 3D viewer with a checkout bolted on.
PBR materials, wood grains, fabrics, metals, swap with one tap and see the result instantly.
Build sectionals, kitchens, machinery and trims from interchangeable parts with snap-to logic.
Codify CPQ-grade logic so only valid, manufacturable configurations are ever shown.
Tie every option to your price book. The buyer always sees an accurate total.
Drop the configured product into the buyer's room, garage or store with one tap.
SSO, audit logs, regional pricing and SLA-backed uptime for global rollouts.
How it works
A guided rollout, your team brings the catalog, ours brings the pixels.
We ingest your CAD, PIM and price book, or build from scratch with our 3D team.
Use our visual editor to set up materials, parts, dependencies and pricing logic.
Drop the configurator into your storefront, sales tool or microsite with a single snippet.
Track every interaction, A/B test variants, and feed insights back into your catalog.
Integrations
Connect to your commerce platform, CRM, CPQ and ERP. We meet your data where it lives, no rip-and-replace required.
See all integrations
Shopify Plus
Salesforce
SAP
WooCommerce
BigCommerce
HubSpotCase studies
Across industries, from consumer electronics to manufacturing, brands use VisionThree to create interactive designs, streamline complex configurations and elevate the customer experience with personalized, visual buying journeys that drive measurable results.
Lumen & Oak launched a 3D configurator with VisionThree to simplify buying for their modular furniture range, improving conversion rates and delivering dynamic pricing accuracy across regions.
Case studyEverything you need to know about launching a 3D configurator. Still curious? We're a quick conversation away.
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How long does a typical configurator launch take?
Most brands go live in 4-8 weeks, depending on catalog complexity and how clean the source data is. Our delivery team handles 3D modeling, rules setup and storefront integration end-to-end.
Do we need 3D files to get started?
No. If you have CAD or 3D assets we'll use them. If not, our studio team produces production-ready, photoreal models from your photography and specs.
Will it work on mobile?
Yes. The configurator is built mobile-first and runs in any modern browser, no app install required. AR preview works on iOS and Android.
Can it handle our pricing rules?
Absolutely. The rules engine supports tiered pricing, regional price books, discount logic and CPQ-grade dependencies between options.
Book a 20-minute demo with our team and we'll walk you through a configurator built for your category.
