A 3D configurator is an application that lets online shoppers customize products in real time. Traditional eCommerce makes use of static, 2D images to display products. A 3D configurator shows a photorealistic 3D model that can be manipulated to appear in different colors, materials, sizes, and styles. At its core, a 3D configurator is a powerful sales tool that acts as a virtual showroom. It allows customers to virtually interact with a product and personalize it to their specifications. Through customization, 3D configurators offer peace of mind to customers who want products that match their personal aesthetics and fit within their homes or businesses.

While 3D product visualizers allow customers to see products as a static 3D model, 3D configurators improve the customer experience by bringing an interactive element to the process. Configurators give customers the ability to change parts of the model and allow for more engaging product visualization.

Configurators allow customers to alter 3D assets within pre-defined parameters. For example, a furniture retailer may offer a couch in a variety of colors and materials, but only in one size. Or a sportswear company may offer a print that can be placed anywhere on a shirt, while the sleeve length doesn't change. A 3D product configurator can be set up to change any part of a 3D model, from interior shading or outer finish to base material and texture. The exact specifications are up to the seller.

3D configuration offers a wide range of benefits to both the consumer and retailer. According to a recent study, 83% of online shoppers say product imagery is the most important factor influencing their purchasing decision. Allowing consumers to see their customized products increases their confidence in getting exactly what they ordered. Online consumers will reward merchants who let them take part in personalizing products. When shoppers have a hand in creating their own product, they’re 60% more likely to buy. Businesses see a 40% increase in conversion rates when they replace standard photography with 3D configurations.

3D configurators aren't the only kind of product customization applications. 2D configurators are another type of product configurator. They usually allow customers to swap out a single element (shirt color, for instance) of a product. 2D configurators cannot be viewed from multiple angles. Conversely, 3D visualizations are simply 3D models of products that cannot be manipulated.

Pricing is custom and varies based on your specific use case, number of products you need configured, brand of visualization, and approximate timeline and budget. We make the process as painless and fast as possible to provide an accurate and comprehensive quote.